With the advent of the Internet era, customer traffic is no longer focused, and the era of huge economic benefits as long as advertising is over has passed. All steel grating enterprises are facing the "excess economy" and the impact of the Internet, and their marketing and service models are undergoing tremendous changes. Products and services are becoming less differentiated. The market strategy centered on production and aimed at selling products is gradually replaced by the market strategy centered on customers and aimed at service. The steel grating enterprise that can grasp the demand trend of customers, strengthen the relationship with customers, and effectively explore and manage customer resources can gain the competitive advantage in the steel grating market and remain invincible in the fierce competition.
In the Internet era, steel grating manufacturers must learn to use service and care to cultivate customer relationships. "Sometimes, we are not selling products, but personality, emotion and even feelings. Sometimes, we can't rely on normal services to impress customers, but bring Surprise customers."
1. Клиентите в ерата на Интернет нямат тайни
The Internet has ushered in the era of consumer sovereignty. Against the background of excess capacity, excess information and excess choice, consumers have taken the lead in choosing products and services. In this era of "no secrets", the hobbies and needs of steel grating customers can be directly fed back to the enterprise through the Internet. Steel grating manufacturers attract new customers and retain old customers by providing fast and high-quality services, and comprehensively manage and reduce the cost of enterprises through information sharing and smooth business processes; by providing sales, marketing and customer service professionals of enterprises. Comprehensive and personalized customer information, strengthen the company's ability to track and serve customers, establish a one-to-one, personalized customer relationship between the company and customers, improve customer satisfaction and loyalty, and achieve corporate interests Maximize customer value.
2. Всеки е канал
Интернет остави настрана твърде много подробности във връзката между предприятията за стоманени решетки и клиенти, а също така подкопа каналите за обслужване, правейки ги по-фрагментирани и отклонени. В миналото компаниите за стоманени решетки имаха няколко канала, но сега форумите, публичните акаунти в WeChat, Weibo и уебсайтовете могат да станат канали за продажба за производителите на стоманени решетки. Разпръскването на каналите прави трафикът вече не фокусиран и ерата, в която рекламата само на един канал ще носи огромни печалби, отмина, терминалът вече не е носител на решителна победа и всеки се превърна в решаващ канал в ерата на Интернет . Това създава предизвикателства пред управлението на взаимоотношенията с клиентите на производителите на стоманени решетки.
3. Безплатно е да зареждате по-добре
Brands are becoming more and more difficult to make, and advertisements are completely unfocused. Steel grating manufacturers can only return to the public for brand marketing and customer relationship management. Such is the customer marketing of the Internet. Steel grating enterprises need to spend up to several months to serve and care for customers. Steel grating manufacturers spend time and emotion to cultivate customer relationships in order to increase customer loyalty. When customer loyalty increases by 5 percent , the efficiency of the enterprise will increase by 35 percent -85 percent . "Actually, this is very understandable, because when a customer develops loyalty to a brand, he will not only buy it himself, but also recommend it to relatives and friends around him.
4. Не се продава продуктът, а чувствата
In the era of excess economy and the Internet, users have more choices and demands have undergone tremendous changes. Steel grating enterprises should adjust their product marketing strategies according to user needs. "First of all, there are more emotional needs of customers. In addition to material needs for steel grating product performance, quality and price, customers pay more attention to being respected, recognized with the brand and building relationships, and endowed with more emotional needs in the brand. How to cultivate the emotional needs of customers? Steel grating enterprises need to think more about ideas, make arrangements in advance, and implant emotions and feelings into products. In addition to emotional needs, customers in the new era also have personalized needs, and hope to get closer The products and services they need require a targeted sales process and service methods.
5. Обслужването трябва да изненада клиентите
The needs of steel grating customers are becoming more and more complex. What kind of services should companies provide to achieve a "perfect marriage" with customers? General services are divided into three types: core services, normal services and surprise services. The Internet era has brought marketing back to its essence. The core service of steel grating enterprises is products. The era of "channel is king" has passed, and we will usher in the era of "product is king". The quality of steel grating products is the lifeline of an enterprise, and good service and marketing can only add to the icing on the cake, but not help in the snow. After providing good products, steel grating enterprises should also provide normal services, which means services provided in order to cooperate with core services. "The so-called normal service is to do good things, and you will be complained if you don't do well." Therefore, the secret of steel grating enterprises standing out in brand marketing and customer relationship management is to surprise customers through service. In order to surprise and impress customers with the marketing services provided by enterprises, they must meet four characteristics: "First, it is unexpected, the customer did not expect it at all, but the enterprise did it; second, it is easy to implement, and it can't be too troublesome; third, it happens. Chances cannot be frequent, and frequent occurrences become normal services, and customers will be picky over time. Fourth, the cost is not high, and it is necessary to spend a small amount of money to surprise customers.
С една дума, мрежовата икономика наистина кара предприятието за стоманени решетки да се промени от бизнес модел,{0}}центриран върху производството и продукти, към бизнес модел, ориентиран към клиента-. Предприятието за стоманени решетки трябва да приеме клиента като ресурс и да го управлява ефективно. Управлението на взаимоотношенията с клиенти може да помогне на предприятията да използват пълноценно ресурсите си за взаимоотношения с клиенти, да разширят нови пазари и бизнес канали, да подобри удовлетвореността на клиентите и корпоративната рентабилност и да даде възможност на предприятията за стоманени решетки да се утвърдят и да се развиват в жестоката конкуренция.
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